Reasons Why Firms Grow
Owners/Shareholders/Managers desire to?run a large business & continually seek to grow it | Owners/shareholders desire for?higher?levels of?profit | Desire for stronger market power (monopoly) so as to increase profits |
Desire to reduce costs by benefitting from economies of scale | Growth provides opportunities for product diversification | Larger firms often have easier access to finance |
Reasons Why Small Firms Exist
They offer a?more personalised service?& focus on building relationships with their customers | Unable to?access finance?for expansion | They provide a product that is in a?niche market?- smaller market size but can be very profitable |
Many small firms operate in mass markets with low?barriers to entry | Rapid growth can cause?diseconomies of scale?which can be difficult to deal with & so many owners choose to avoid these | Owners goal is not?profit maximisation?but rather an acceptable quality of life (satisficing) |
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