翰林大学生商赛课程旨在帮助学生了解商业竞赛的基础知识和技能,从而提高其参赛的能力??纬棠谌莅ㄈ绾畏治錾桃滴侍狻⒅贫ㄉ桃导苹?、营销策略、财务管理、商业模式创新等方面的知识,并通过案例研究和团队合作来加强实践操作能力。同时,该课程还将引导学生通过市场调研、客户需求分析、竞争对手分析等方法,培养他们的商业头脑和创新思维,为未来的创业和职业发展打下坚实的基础。
1、Desk?Research
-?Different ways to conduct research
-?Finding private information
2、Storyline structure
-?Basic structure for case competition
-?Logic structure
3、Storyline building
-?Pyramid structure
-?Good storyline vs Bad storyline
4、Financial Analysis
-?Financial accounting basics
-?Fundamental analysis
5、Brainstorm session
-?Applying analytical models
-?Feasibility check
6、Student research discussion
-?Industry, market, consumer, business model
-?In-class discussion
7、Student research discussion
-?Organization structure, marketing plan, financial projection
8、PPT/reporting training
-?Basic slide structure training
-?How to leverage ppt tools
9、PPT/reporting training
-?PPT review and enhancement
-?Written communication enhancement
10、1st?draft review and analysis
11、Case competition presentation
-?Develop outline
-?Role play practice
12、Case competition presentation
-?Q&A preparation
-?Presentation mock
13、Final draft review and analysis
14、TBD based on student situation
15、TBD based on student situation
Michael导师 曾先后就职于奥玮咨询纽约和上海办公室,任高级项目经理,曾斩获中美两地多家顶级咨询公司全职offer,商赛经验丰富,面试过100+候选人,VOYAGE联合创始人,对于咨询领域求职拥有丰富经验。 辅导2018级奥纬商赛冠军团队 毕业于CMU 计算机专业 擅长咨询等行业的简历重塑、case 框架辅导、mock interview等等 辅导学员拿到MBB、奥玮、oc&c等Tier1、Tier2咨询公司的实习、全职offer
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